Cookie Policy

This Cookie Policy explains how Adtryx ("Company," "we," "our," or "us") uses cookies and similar tracking technologies when you visit our website adtryx.com and use our advertising platform.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or other device) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to website operators.

Similar technologies include:

• Web beacons: Small transparent images embedded in web pages or emails used to track activity
• Pixel tags: Tiny graphics that allow us to know if a page or email has been viewed
• Local storage: Technologies that store data locally on your browser
• Session storage: Temporary storage that is cleared when your browser session ends

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the platform to function and cannot be switched off. They are usually set in response to actions you take such as logging in, setting preferences, or filling in forms.

• Session cookies: Maintain your login session while you use the platform
• Security cookies: Help detect and prevent security threats like CSRF attacks
• Load balancing cookies: Distribute traffic across our servers for platform stability

2.2 Performance and Analytics Cookies

These cookies allow us to count visits and understand how visitors interact with our platform, helping us improve performance. All information collected is aggregated and anonymous.

• Analytics cookies: Track page views, session duration, and navigation paths
• Error tracking cookies: Help us identify and fix technical issues

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

• Preference cookies: Remember your language, timezone, and display settings
• Saved state cookies: Remember your campaign filters and dashboard configurations

2.4 Advertising and Targeting Cookies

As a programmatic advertising network, we use cookies and similar technologies related to our core business of ad delivery:

• Frequency capping cookies: Control how many times a user sees a particular ad
• Attribution cookies: Track conversions and campaign performance
• Audience segmentation: Build anonymized audience segments for targeting

3. RTB and Third-Party Cookies

Our Real-Time Bidding platform operates within a broader advertising ecosystem. When ads are served through our network, demand-side partners and their technology providers may set their own cookies on users' browsers for purposes including:

• Ad frequency management
• Campaign performance measurement
• Audience segmentation and retargeting
• Fraud detection and brand safety verification

We require our partners to comply with applicable privacy laws and industry standards, including IAB Europe's Transparency and Consent Framework (TCF) where applicable.

4. Cookie Duration

Cookies may be stored on your device for different periods:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period (typically 30 days to 2 years) or until you delete them

5. Managing Your Cookie Preferences

5.1 Browser Controls

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View the cookies stored on your device
• Delete all or specific cookies
• Block cookies from specific websites
• Block all third-party cookies
• Set preferences for future cookie acceptance

Please note that restricting cookies may impact the functionality of our platform. For guidance on managing cookies in specific browsers:

• Chrome: Settings → Privacy and Security → Cookies
• Firefox: Settings → Privacy & Security → Cookies
• Safari: Preferences → Privacy → Cookies
• Edge: Settings → Cookies and site permissions

5.2 Opt-Out of Advertising Cookies

You can opt out of interest-based advertising through industry opt-out programs:

• Network Advertising Initiative (NAI): optout.networkadvertising.org
• Digital Advertising Alliance (DAA): optout.aboutads.info
• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu

6. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Our platform currently does not respond to DNT signals in a standardized way, as there is no universal standard for how websites should respond to such signals.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. The date at the top of this page indicates when it was last updated. We encourage you to review this policy periodically.

8. Contact Us

If you have questions about our use of cookies, please contact us:

• Email: support@adtryx.com
• Telegram: @hokag3