Pop traffic (popunder) is a full-page advertising format where a new browser window opens behind the user's current window. Users see your landing page when they close or minimize their main browser window, providing high visibility and engagement opportunities.
Popunders open in a new browser window behind the current page, ensuring full visibility when users close their main window.
Pop traffic offers some of the lowest CPM rates in the industry while maintaining high volume.
Access billions of popunder impressions daily from publishers worldwide.
Your landing page gets immediate full-screen attention from users.
Target by GEO, device, browser, OS, connection type, and more.
Full-page format allows for complex landing pages and offers to be displayed.
User navigates to a website with popunder inventory
A bid request is sent to our platform for real-time auction
Winning ad's landing page opens in a new window behind the current page
When user closes their main window, they see your full-page landing
Opens behind the current browser window. Less intrusive as it doesn't interrupt the user's current browsing session.
Recommended for most campaignsOpens in front of the current window. More aggressive but higher immediate visibility.
Limited availability due to browser restrictionsPop traffic works best for offers that can engage users quickly. Ensure your landing page clearly communicates value within the first few seconds to maximize conversions.